Creative Direction/Brand Development - Learn More Here
Michigan based cannabis company Common Citizen approached a partner and I looking to create a value sub brand that makes use of the leftover “shake” weed that sits in their dispensaries. We decided to create a brand that uses this cannabis to serve communities hurt by unjust cannabis laws. Principle, a pre roll joint brand (to be distributed nationwide), will give 100% of profits to Michigan community initiatives and cannabis justice orgs.